Ajwad Pink to Pink by Lattafa 60ml Eau De Parfum

Description

Ajwad Pink to Pink by Lattafa is a vibrant fruity floral eau de parfum, a playful yet sophisticated flanker in the popular Ajwad family. As the name suggests, it celebrates all things pink, layering juicy fruit and blushing florals over a warm, sensual base. Bright and joyful on top yet smooth and grown up underneath, it is a versatile scent that suits women beautifully while remaining easy going enough to share.

How Ajwad Pink to Pink smells

The opening is lively and mouth watering, as pink grapefruit, pink pepper, raspberry and guava tumble out together in a fresh, fruity burst with a subtle peppery lift. This juicy start feels cheerful and modern. As the fruit softens, a pretty floral heart of rose, peony and magnolia blooms, adding elegance and a soft, feminine roundness. The base is where Ajwad Pink to Pink reveals its depth, with musk, leather, vanilla, ambergris and moss creating a warm, slightly creamy and sensual finish that gives the bright top real staying power. The overall journey moves from fresh and fruity to floral and warm, keeping it interesting from first spray to drydown.

Who it is for and when to wear it

This is a wonderfully wearable scent for spring and summer, on daytime outings, work and social occasions, though the warm base makes it enjoyable on cooler days too. It is primarily feminine but relaxed enough to be shared. If you love fruity florals, compare it with the sweet Rave Now Women or the silky Mohra Silky Rose for more options. Browse more in our Fruity edit.

Longevity, sillage and value

As an eau de parfum with a musk, leather and ambergris base, Ajwad Pink to Pink performs well, typically lasting six to eight hours on skin, with the warm base clinging longest. Sillage is moderate and inviting, projecting a fresh, fruity floral aura in the opening hours before settling into a soft, sensual trail. For a fragrance this fun and well rounded, the value is excellent, making it a smart pick for an everyday fruity signature.

How to layer and store it

To boost longevity, apply Ajwad Pink to Pink to moisturised skin at the pulse points and mist a little onto clothing for a lasting trail. Layering over an unscented or vanilla body lotion helps the fruit and florals cling for longer. Avoid rubbing your wrists together so the delicate top notes stay intact, and store the bottle in a cool, dark place away from heat and sunlight to keep it smelling fresh.

Frequently asked questions

Is Ajwad Pink to Pink sweet?

It is fruity and lightly sweet rather than gourmand, with juicy fruit and a soft vanilla musk base balanced by fresh florals, so it never feels sugary or heavy.

Is it only for women?

It is primarily a feminine scent, but its fresh, fruity character and warm base make it relaxed enough to be shared or enjoyed by anyone who likes fruity florals.

What season is it best for?

It shines in spring and summer thanks to its juicy opening, though the warm base keeps it wearable on cooler days too.

How long does it last?

Expect six to eight hours from a couple of sprays, with the musk, leather and ambergris base lasting longest on skin and clothing.

How does it compare to the original Ajwad?

Pink to Pink is the fruitier, more playful interpretation of the Ajwad name, leaning into pink grapefruit, raspberry and blushing florals, while keeping the smooth, sensual base that makes the range so loved.

Discover more from the house on our Lattafa collection, or explore the Women’s Perfumes edit for more radiant feminine scents.