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Reef Perfumes

Pure Fruity by REEF 150ml Eau De Parfum

Unisex

Original price was: £45.99.Current price is: £37.99.

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Creamy tonka and soft lavender lifted by lemon. Sweet-but-fresh, in a 150ml bottle.

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At a glance

Fragrance Details

ConcentrationEau de Parfum
Size150ml
GenderUnisex
Fragrance FamilySweet & Gourmand
Olfactory Pyramid

The Fragrance Profile

Sweet & Gourmand
Top NotesThe first impression
Tonka Bean
Heart NotesThe character
Special Lavender
Base NotesThe lasting trail
Vibrant Lemon
LongevityLong-lasting
SillageModerate–Strong
Best for
AutumnWinterEveningEveryday

Description

REEF Pure Fruity 150ml EDP

Pure Fruity plays its pyramid upside down, creamy tonka first, lavender through the middle, and a bright lemon glow underneath. The result is a gourmand-fougère hybrid that stays lively from first spray to last.

The Name Is Misleading, and We Would Rather Say So

Pure Fruity is not a fruity fragrance. Reef publish the notes as lemon, then lavender, then tonka bean, and their own description agrees with their own list. There is no berry, no peach, no tropical fruit anywhere in it. It is a citrus-aromatic that finishes warm and sweet, which is a genuinely good thing to be, but it is not what the name promises.

We are flagging it because the obvious reason to add this to a basket is the word on the bottle. If you want an actual fruit fragrance from this house, Reef 21 gives you jammy red berries over cedar, and Arabs of Obaiah leads on pineapple. Buy Pure Fruity because lemon, lavender and tonka sounds good to you, which it should.

A sourcing caution. At least one retailer publishes this pyramid in reverse, with tonka opening and lemon in the base. That is a copy error. Lemon is the top note, as Reef state. Pure Fruity also carries no independent listing at all, so unlike most of the Reef range there is no second source for its notes. Everything above comes from Reef’s own page, and we are telling you that rather than implying wider corroboration.

Is It a Dupe of Anything?

No established comparison exists. Reef make none, and with no independent entry there is no body of reviews to draw on either. One retailer calls it an Abercrombie & Fitch Fierce dupe. That is a single marketing line with nothing behind it, so we are not repeating it as though wearers agreed.

Fragrance Profile

Opening: Tonka Bean.
Heart: Special Lavender.
Base: Vibrant Lemon.

Leading with tonka gives the opening instant warmth and an almond-like smoothness. The lavender is soft and aromatic rather than soapy, and the lemon underneath acts like a lift that keeps the whole composition from ever feeling heavy.

Performance

Tonka-led scents last generously: expect all-day wear with a warm, friendly aura. The citrus thread keeps it comfortable even in warmer weather; a true all-rounder. As with any fragrance, exact performance varies with skin type and weather.

Who It’s For

For fans of sweet-but-fresh: everyday wear, evenings, and anyone who finds pure gourmands too rich.

Why You’ll Love It

  • Inverted pyramid: warm start, bright finish
  • Tonka and lavender: comforting and well-groomed at once
  • 150ml of an any-season, any-plan scent

Specifications

  • Brand: REEF Perfumes
  • Product: Pure Fruity
  • Size: 150ml
  • Concentration: Eau de Parfum
  • Fragrance family: Aromatic Gourmand
  • Gender: Unisex
  • Bottle: Glass spray bottle
  • Country of brand: Saudi Arabia

Additional information

Concentration

Eau de Parfum

Gender

Unisex

Size

150ml

Season

Autumn, Winter

Occasion

Evening, Everyday

Fast & FREE UK Delivery – No Minimum Spend

Every UK order ships completely free, tracked from our warehouse to your door – there is no minimum spend and nothing to add at checkout.

  • Same-day dispatch – order before 2pm Monday to Friday and your parcel leaves the warehouse the same working day.
  • Fully tracked – you receive a tracking link by email the moment your order ships.
  • Carefully packed – every fragrance is bubble-wrapped and boxed to arrive in perfect condition.

Need to cancel before dispatch? Contact us as soon as possible at help@perfumeo.co.uk and we will do our best to catch it.

100% Genuine – Guaranteed

Perfumeo is a UK-based Arabian fragrance specialist. Every bottle we sell is sourced directly from authorised distributors of the original fragrance houses.

  • Factory sealed – every item arrives in its original cellophane-sealed packaging.
  • Batch-coded – each bottle carries the manufacturer’s batch code, so you can verify it independently.
  • No copies, no testers, no refills – if we would not wear it ourselves, we do not sell it.

Questions about a specific product? Email help@perfumeo.co.uk and our team will happily verify details before you buy.

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Frequently Asked Questions

Are your fragrances 100% genuine?
Yes. Every fragrance we sell is authentic, brand-new and factory-sealed, sourced from authorised suppliers. We never sell testers, refills or imitations — each bottle is batch-coded so you can verify it.
How fast is delivery?
We offer free tracked UK delivery on every order. Orders placed before 2pm on a working day are dispatched the same day, and typically arrive within 2–3 working days.
How long will the scent last?
Longevity varies by fragrance and skin type. You can see our guidance for this scent in the Fragrance Profile above — richer amber, oud and gourmand scents generally last longest, while fresh and citrus styles are lighter.
How should I store my perfume?
Keep it away from direct sunlight, heat and humidity — a cool, dark drawer or cupboard is ideal. Stored well, a sealed fragrance keeps its quality for years.