Pure Fruity by REEF 150ml Eau De Parfum
Original price was: £45.99.£37.99Current price is: £37.99.
Creamy tonka and soft lavender lifted by lemon. Sweet-but-fresh, in a 150ml bottle.
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Fragrance Details
The Fragrance Profile
Sweet & Gourmand


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Description
REEF Pure Fruity 150ml EDP
Pure Fruity plays its pyramid upside down, creamy tonka first, lavender through the middle, and a bright lemon glow underneath. The result is a gourmand-fougère hybrid that stays lively from first spray to last.
The Name Is Misleading, and We Would Rather Say So
Pure Fruity is not a fruity fragrance. Reef publish the notes as lemon, then lavender, then tonka bean, and their own description agrees with their own list. There is no berry, no peach, no tropical fruit anywhere in it. It is a citrus-aromatic that finishes warm and sweet, which is a genuinely good thing to be, but it is not what the name promises.
We are flagging it because the obvious reason to add this to a basket is the word on the bottle. If you want an actual fruit fragrance from this house, Reef 21 gives you jammy red berries over cedar, and Arabs of Obaiah leads on pineapple. Buy Pure Fruity because lemon, lavender and tonka sounds good to you, which it should.
A sourcing caution. At least one retailer publishes this pyramid in reverse, with tonka opening and lemon in the base. That is a copy error. Lemon is the top note, as Reef state. Pure Fruity also carries no independent listing at all, so unlike most of the Reef range there is no second source for its notes. Everything above comes from Reef’s own page, and we are telling you that rather than implying wider corroboration.
Is It a Dupe of Anything?
No established comparison exists. Reef make none, and with no independent entry there is no body of reviews to draw on either. One retailer calls it an Abercrombie & Fitch Fierce dupe. That is a single marketing line with nothing behind it, so we are not repeating it as though wearers agreed.
Fragrance Profile
Opening: Tonka Bean.
Heart: Special Lavender.
Base: Vibrant Lemon.
Leading with tonka gives the opening instant warmth and an almond-like smoothness. The lavender is soft and aromatic rather than soapy, and the lemon underneath acts like a lift that keeps the whole composition from ever feeling heavy.
Performance
Tonka-led scents last generously: expect all-day wear with a warm, friendly aura. The citrus thread keeps it comfortable even in warmer weather; a true all-rounder. As with any fragrance, exact performance varies with skin type and weather.
Who It’s For
For fans of sweet-but-fresh: everyday wear, evenings, and anyone who finds pure gourmands too rich.
Why You’ll Love It
- Inverted pyramid: warm start, bright finish
- Tonka and lavender: comforting and well-groomed at once
- 150ml of an any-season, any-plan scent
Specifications
- Brand: REEF Perfumes
- Product: Pure Fruity
- Size: 150ml
- Concentration: Eau de Parfum
- Fragrance family: Aromatic Gourmand
- Gender: Unisex
- Bottle: Glass spray bottle
- Country of brand: Saudi Arabia
Additional information
| Concentration | Eau de Parfum |
|---|---|
| Gender | Unisex |
| Size | 150ml |
| Season | Autumn, Winter |
| Occasion | Evening, Everyday |
Fast & FREE UK Delivery – No Minimum Spend
Every UK order ships completely free, tracked from our warehouse to your door – there is no minimum spend and nothing to add at checkout.
- Same-day dispatch – order before 2pm Monday to Friday and your parcel leaves the warehouse the same working day.
- Fully tracked – you receive a tracking link by email the moment your order ships.
- Carefully packed – every fragrance is bubble-wrapped and boxed to arrive in perfect condition.
Need to cancel before dispatch? Contact us as soon as possible at help@perfumeo.co.uk and we will do our best to catch it.
100% Genuine – Guaranteed
Perfumeo is a UK-based Arabian fragrance specialist. Every bottle we sell is sourced directly from authorised distributors of the original fragrance houses.
- Factory sealed – every item arrives in its original cellophane-sealed packaging.
- Batch-coded – each bottle carries the manufacturer’s batch code, so you can verify it independently.
- No copies, no testers, no refills – if we would not wear it ourselves, we do not sell it.
Questions about a specific product? Email help@perfumeo.co.uk and our team will happily verify details before you buy.










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