The short answer
The famous Saudi-born perfume houses are Abdul Samad Al Qurashi, Arabian Oud, Surrati, Ibrahim Al Qurashi, Al Rehab and Reef. Add Dkhoon to that list, because despite a name that means “the Emirati smoke”, it is a Saudi company. It is the one we rate most highly for UK buyers right now: long-lasting, varied, and still almost unknown here. See the Dkhoon range.
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By S B Shaheen, Fragrance Expert at Perfumeo. Last updated November 2026.
Ask ten people which perfume brand is famous in Saudi Arabia and you will get ten different lists, and roughly half the names on them won’t be Saudi at all. Rasasi turns up. Lattafa turns up. Ahmed Al Maghribi turns up. All three are from the UAE.
Below, we split the houses founded in Saudi Arabia from the ones Saudis buy a lot of, and show you which Saudi ones you can order in the UK. One of them is a brand most British buyers have never heard of, and it is the one we would start you on.
Dkhoon: the Saudi brand everyone thinks is Emirati
Start with the name, because it causes all the confusion. Dkhoon comes from the Arabic for the scented smoke of bakhoor, and the full name printed on the box, Dkhoon AlEmiratia, means “the Emirati smoke”. Add city-named bottles called Dubai and Abu Dhabi and you can see why nearly everyone files it under the UAE.
It is Saudi. The brand’s own shop prices everything in Saudi riyal with Saudi VAT, shows a Saudi VAT registration and a Saudi contact number, and ships to the rest of the Gulf from there. The barcodes on its bottles start with 628, the code issued to Saudi Arabia. You will find its stores in Saudi malls, Westfield Dammam among them, and it runs its own shopping app for Gulf customers.
We have worn our way through the range, and three things stand out. It lasts. Most of these bottles are still clearly there at the end of a working day. The quality is a step above what you expect at the price. And the range runs wide, from a big white floral to honey and caramel to a vanilla and lavender scent that surprises everyone who tries it.
Signature Gold: the one to start with
If you buy one Dkhoon, make it Signature Gold. The published notes are honey and white flowers, caramel, then patchouli, and on skin it wears zesty and tangy at the start, almost like honey with a squeeze of citrus through it, before the caramel settles in. The patchouli underneath keeps it from turning into dessert. Fresh and elegant at the same time, which is a rare trick for a sweet fragrance.
If you have ever liked the caramel in Jean Paul Gaultier Scandal, you will recognise the mood here, though Signature Gold is its own composition and wears brighter. It is also strong. Two sprays is plenty.
The rest of the range, by taste
| Notes | Wear it if | |
| Signature Rose Gold | Orange, cinnamon, saffron, rose, caramel, vanilla, tonka | You want rose with Arabian spice, for autumn and winter |
| Queen | Pear blossom, jasmine, tuberose, ylang-ylang, musk | You love a big, creamy white floral |
| Aura | Peach, saffron, caramel, rose, amber, musk | You like fruit with a warm, spiced edge |
| Kahilan | Bergamot, red berries, vetiver, white oud, caramel | You want soft, clean oud rather than smoke |
| Abu Dhabi | Vanilla, lavender, spices, cocoa | You want something sweet that isn’t sugary |
| Dubai | Citrus, sweet notes, amber | You want an easy, everyday bottle |
Kahilan takes its name from the Kuhaylan, one of the founding strains of the Arabian horse, and it is the most traditional of the six. Queen sits at the other end entirely: there is no oud and no rose in it, just a generous floral. Every one is a full 100ml eau de parfum, and you can see the whole line-up, including Couture, Pinklish, Zumorood and Desert, in the Dkhoon collection.
The other Saudi houses we stock
Al Rehab (Jeddah, 1975)
Al Rehab ranks among the biggest perfume makers in Saudi Arabia, and it built its name on value. It makes perfume oils, sprays and air fresheners from its base in Jeddah, and its best-known bottle travelled a long way: Choco Musk became a cult favourite in Western fragrance circles years before most people had heard of Arabian perfume. Try the Choco Musk oil if you want the original roll-on, or French Coffee and Soft for something different. The full range is in our Al Rehab collection.
Free Deliverytracked, on every UK order
Free Deliverytracked, on every UK order
Free Deliverytracked, on every UK order
Surrati (Makkah, 1929)
Surrati opened in Makkah in 1929 as an oud and perfume oil business, and you will see conflicting founding years online. The brand settles it itself: its Fabrica 1929 is named after the year the house began. For something richer, Italian Tobacco and Gray Oud come in generous 150ml extrait bottles, and Honey Oud is the gentlest way into the house. Browse the Surrati collection.
Ibrahim Al Qurashi (Makkah, 1929)
Another Makkah original, opened in 1929 opposite the Holy Mosque and now based in Jeddah. The two tobaccos are the ones to know: Mexican Tobacco and Spanish Tobacco. If you can’t decide, the Diamond Mini Collection gives you six to try. See the Ibrahim Al Qurashi collection.
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Free Deliverytracked, on every UK order
Free Deliverytracked, on every UK order
Reef (Saudi Arabia, 2018)
The young one. Reef launched in 2018 and its style is the opposite of the long note lists you see elsewhere. Reef 33 is three notes, saffron, rosemary and oud, and it has been copied more than almost any Arabian fragrance of the last decade. Its Arabs collection is named after historic Saudi places, with Arabs of Obaiah the one we have in stock. Our Reef 33 review goes deeper.
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Free Deliverytracked, on every UK order
The famous Saudi names we don’t sell
Three names come up in every conversation about Saudi perfume, and we would be doing you a disservice to leave them out.
Abdul Samad Al Qurashi is the grand old house. The family trade goes back to 1852 and the first shop opened in Makkah in 1932. It is famous for oud and incense at the top end of the market. Arabian Oud was founded in Riyadh in 1982 and has grown into one of the largest oriental perfume chains in the world, with well over a thousand stores. Al Haramain began in Makkah in 1970, but moved its headquarters to the UAE in 1982, so it now counts as Emirati.
We don’t stock any of the three. If you want a Saudi house you can order today, Dkhoon, Al Rehab and Surrati are where to look.
Brands people think are Saudi, but aren’t
Ahmed Al Maghribi
This is the one we get asked about most. Ahmed Al Maghribi sells so well in Saudi Arabia that several Gulf brand lists file it as a Saudi house, and plenty of customers assume the same. It is from Dubai, founded by Kafeel Ahmed in 2000, and it is one of the few Arabian houses that makes largely original compositions rather than chasing designer bottles. It is well worth knowing, wherever it comes from. Browse the Ahmed Al Maghribi collection, or read our ranking of the best Ahmed Al Maghribi perfumes.
Rasasi, Lattafa and the rest
Rasasi is from Dubai, whatever some lists say, and Hawas has converted more people to Arabian fragrance than any other bottle we sell. Lattafa and Ard Al Zaafaran are Emirati, and Khadlaj is a family-owned UAE house. All of them sell heavily in Saudi Arabia. One interesting case is La Beauté Paris, which is made in the UAE but distributed by Deraah, a Saudi group.
| Founded in | Saudi? | |
| Dkhoon | Saudi Arabia | Yes, despite the name |
| Al Rehab | Jeddah | Yes |
| Surrati | Makkah | Yes |
| Ibrahim Al Qurashi | Makkah | Yes |
| Reef | Saudi Arabia | Yes |
| Al Haramain | Makkah, now the UAE | Saudi roots, Emirati today |
| Ahmed Al Maghribi | Dubai | No |
| Rasasi | Dubai | No |
| Lattafa | UAE | No |
How perfume is worn in Saudi Arabia
Once you know the habit, the bottles make sense. In Saudi homes, bakhoor is burned to scent rooms and clothes, especially at Eid and when guests arrive. Oud runs through everything, in oils, sprays and incense. And people layer, rather than relying on one spray.
You don’t need to do all three. A Choco Musk oil under Signature Gold is an easy way to try the idea, and the two sit together better than you would guess. Browse perfume oils and bakhoor and incense if you want to go further.
Which Saudi perfume should you start with?
| Start with | Why | |
| Sweet and fresh | Dkhoon Signature Gold | Honey and caramel that stays elegant |
| Rose | Dkhoon Signature Rose Gold | Rose with saffron and cinnamon |
| Gourmand on a budget | Al Rehab Choco Musk | The cult classic, small outlay |
| Tobacco | Ibrahim Al Qurashi Mexican Tobacco | Rich and smooth |
| Oud | Surrati Gray Oud | A big extrait, 150ml |
| Something different | Reef 33 | Three notes, totally its own |
New to this style altogether? Our guide on how to choose your first Eastern perfume is a good place to begin.
Everything on our shelves
Sold-out bottles are hidden automatically, so what you see here you can order now.
Free Deliverytracked, on every UK order
Free Deliverytracked, on every UK order
Free Deliverytracked, on every UK order
Free Deliverytracked, on every UK order
Free Deliverytracked, on every UK order
Frequently asked questions
Which perfume brand is famous in Saudi Arabia?
Is Dkhoon Emirates a Saudi brand?
Is Ahmed Al Maghribi a Saudi brand?
Is Rasasi a Saudi brand?
Is Lattafa a Saudi brand?
Is Al Haramain a Saudi brand?
What is the oldest perfume house in Saudi Arabia?
Where can I buy Saudi perfume in the UK?
The verdict
Saudi Arabia’s perfume houses go back nearly a century in Makkah, and the old names deserve their reputation. But if you are in the UK and want to try a Saudi house today, pick the one with the confusing name. Dkhoon lasts, it is varied, and it is priced like a much smaller brand. Start with Signature Gold. Then work outwards to Al Rehab, Surrati and the rest.
Perfumeo and Dkhoon are not affiliated with, endorsed by or connected to Jean Paul Gaultier. The Scandal comparison refers to scent only; Signature Gold is Dkhoon’s own composition in its own bottle and packaging, distinct from the original in every respect.
About the author
S B Shaheen runs Perfumeo, a UK retailer of Arabian and designer fragrance, and writes the guides published here. He buys and wears the stock the shop sells. Read more about the author.
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